Monday, May 16, 2011

French houses honored at French fragrance awards

    The luxury Lifestyle blog (the home of luxury Lifestyle) presents French houses honored at French fragrance awards.

     The French fragrance foundation awarded its annual prizes exclusively to local brands last week.

    Its main awards for best fragrance of the year went to Yves Saint Laurent’s Belle d’Opium, in women’s perfumes and Bleu de Chanel in the men’s category.

    All other winning brands, including Lancôme, Hermès, or Biotherm, also hail from France.

    The choices don’t correspond with the recent prizes bestowed by Marie Claire magazine, which used to be the partner of the official French fragrance awards: its editors’ favorites were Balenciaga Paris and Thierry Mugler’s Womanity.

    France’s fragrance awards are a lot more democratic than their American counterpart — scheduled for May 25 — with seven of ten prizes being voted on by the public.

    Source: AFPrelaxnews – Here is the full list of winners:

    Best Women’s Perfume
    YSL Belle D’Opium

    Best Men’s Perfume
    Bleu de Chanel

    Best Packaging (Women’s)
    Balenciaga Paris

    Best Packaging (Men’s)
    Voyage D’Hermes

    Best Publicity Campaign (Women’s)
    Lancome Tresor in Love

    Best Publicity Campaign (Men’s)
    Biotherm Homme Force

    Best Perfume Distributed Under Its Own Name
    L’Occitane en Provence Pivoine

    Specialist’s Prize
    Etat Libre D’Orange Like This, Tilda Swinton

    Perfumer’s Prize
    Thierry Mugler Womanity

    Special Prize of The Fragrance Foundation France Board
    Romano Ricci of Juliette Has a Gun

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